DO CANTO DE SEREIA AO PRESENTE GREGO: análise da responsabilidade social empresarial da Vale a partir do Programa Ação Educação no Maranhão, no período de 2012-2014

Abstract

Analyzes the Education Action Program funded by Vale S / A, in Maranhão, from 2012. It shows that the program is a Corporate Social Responsibility Action (CSR), which works in partnership system within the third sector . The Education Action comprises two actions: one directs to the training of managers of public schools in Açailândia the municipality and the other, intended for training of staff of the Secretariat of the Municipality of Bom Jesus jungles of Education. On the relationships established within that program, are speeches that apparently seem to be endowed action coherence and linearity and contradictory practices that deny speech. Wonders whether the speech and the practice of social responsibility of Vale, through its historical determinants. Therefore, to obtain results, we used authors who interpret CSR as an ideological process in order to interpret the CSR Valley as a reductive ideological strategy of socio-environmental conflicts in communities headquarters of the Education Action Programme, because of the unbridled search for profit of the company.