Infografia no jornalismo on-line: um modelo de arquitetura interativa

Abstract

This paper proposes the construction of an infographic architecture for newspapers that are produced and distributed in the digital and online environment in Maranhão. The proposal includes architectures that can be produced automatically in order to facilitate the development of an infographic project with what is possible to be done given the technology available in the production routine of local media outlets. Starting from the problem of how these models can help the production routine of journalists in the construction of interactive infographics, the dissertation used theoretical references that address the structure of the text in the online environment, interactive infographics, as well as design and Gestalt theories, and followed two paths: exploratory research verifying and listing which websites and applications are available in which it is possible to create infographics, either from scratch or with existing templates, to outline possible tools and paths for the journalist, and also applied research, developing the architecture models from other models, later taking one of these to a group of journalists in a documented workshop. After the results, it was realized that, although the production of infographics is a valuable tool in online journalism, providing an interactive and informative experience for readers, there is a need for improvement and standardization, especially among national and regional media outlets, to achieve the visualization modes proposed mainly in international newspapers. It was also found that there is no systematized and routine process for inserting infographics in local journalism. Therefore, in addition to infographic construction models, the research also delivered a mind map and concept map script with the elaboration process and a tutorial covering the step-by-step process for journalists, with the hope that professionals will be motivated by this possibility of producing news in a way that is enjoyable for the public, from the point of view of interactivity, and so that the professionals themselves can exercise their creativity, optimizing their time, without compromising the quality and veracity of their material.