A CONSTRUÇÃO DISCURSIVA DO RACISMO NA MÍDIA BRASILEIRA: UM ESTUDO ENTRE MÍDIA NINJA E FOLHA DE S. PAULO

Abstract

This dissertation aims to investigate how meanings about racism are produced in publications by Folha de S. Paulo and Mídia NINJA, examining processes of erasure and visibility of raciality under different conditions of production. It seeks to understand how these discursive dynamics shape the social memory of raciality, considering distinct framing strategies and their implications for confronting racism in the media. The study is justified by the need to critically analyze the role of the media in either reproducing or challenging racism, understanding media discursivity as a space of symbolic dispute and of constitution of discursive memory about raciality in Brazil. The research is grounded in the assumptions of Materialist Discourse Analysis, particularly in the works of Pêcheux (1990; 1997), Orlandi (2017; 2020), and Mazière (2007), mobilizing concepts such as discursive formation, interdiscourse, conditions of production, and discursive memory. It also engages with critical studies on racism, race, and intersectionality, especially Almeida (2019) and Collins (2020), as well as scholarship on media and digital discourse, including Sodré (2019), Dias (2011), and Mariani (1996). The corpus consists of two publications circulated in the selected media outlets, organized according to racially marked thematic criteria. Methodologically, the study conducts an analysis of the linguistic-discursive materiality, focusing on strategies of silencing, erasure, visibility, and shifts of meaning. The findings indicate significant differences in the construction of narratives: while Folha de S. Paulo, operating within an institutional logic, adopts framing strategies that attenuate or neutralize the racial dimension of events, Mídia NINJA explicitly foregrounds racial violence and politicizes discursive events. By highlighting these discursive dynamics, the research contributes to a critical understanding of media narratives and to the broader struggle against racist practices.