Estratégias para inserção das televisões universitárias no ecossistema da TV 3.0: da web ao DTV+

Abstract

This research addresses the technological transition to TV 3.0 in Brazil and its implications for public communication, focusing on university television stations. The guiding question is: how to structure the integration of university television stations into the TV 3.0 ecosystem, considering their technical, institutional, and regulatory limitations, and how can a migration roadmap contribute to their adaptation to the new broadcasting model? The central objective is to propose transition strategies that enable these stations to maintain their social and educational relevance through the Eduplay Platform, linked to the National Education and Research Network (RNP), favoring their integration into the TVD+ environment in app format. To this end, the research maps the current situation of public university television stations affiliated with UFMA, UEMA, and IFMA in the state of Maranhão and develops an integration guide based on a roadmap. The methodological approach includes the collection of empirical data from broadcasters, document analysis, and a literature review on public communication and innovation in broadcasting, considering Decree No. 12,595 of August 27, 2025, which establishes the implementation and technological standards of TV 3.0 in Brazil. The results are expected to contribute to the formulation of public policies and the strengthening of university television stations as agents of information democratization and technological innovation in the TV 3.0 environment, understanding communication as an element directly linked to national sovereignty.