A arte de conquistar o ouvinte: estratégias narrativas em podcasts na era da economia da atenção

Abstract

This work aims to identify how narrative podcasts are constructed to attract listeners’ attention. To do this, we will analyze the productions Praia dos Ossos and O caso, Últimos Passos. We take into account that such podcasts need to stand out in the attention economy scenario2 , in which there is a large amount of content competing for the public's attention. Our objective is to understand what strategies are used to capture attention for long stories narrated in audio. As a methodology, we propose a multi-method approach, inspired by Podcast Audiostructural Analysis to analyze content within categories such as: type of narrative (1st or 3rd person); chronology (episode follows historical order or not); font classification; use of tracks, use of sound effects; and use of tension hooks. We will also conduct semi-structured interviews with those responsible for the productions. As hypotheses, we consider that such podcasts explore the particularities of on-demand listening and use narratives on the edge of fiction, frequently postponing the climax and endings, to capture the attention of listeners.