Fim da escala 6x1 e múltiplas jornadas femininas nas redes sociais

Abstract

This master’s thesis analyzes how the 6x1 work schedule (six consecutive workdays followed by one day of rest) has been debated on TikTok, laying emphasis on narratives involving women’s work and their multiple daily roles. Grounded in Marxist theory and the Marxist feminist perspective on reproductive labor and the sexual division of labor, the study adopts a quali-quantitative approach, combining data extraction from 709 TikTok posts published between July 1st and July 8th, 2025, using the hashtag #escala6por1, analyzing this content through computational tools such as Quanteda. The research identifies that the debate on the end of the 6x1 schedule engender high engagement when discussed in general terms, without a gender perspective, especially when led by male voices. However, this engagement drops substantially when the focus shifts to women’s work, care labor, and women’s overload. While broader discussions show signs of collective identification and class discourse, the contents about women’s experiences of double and triple work shifts remains fragmented and individualized. The linguistic analysis shows a predominance of colloquial and affective language, characteristic of the emotional communication that predominate on TikTok, where engagement is driven more by shared emotions than by rational or ideological alignment. The results indicate that digital debates about work on social media can simultaneously amplify and obscure gender inequalities. The invisible labor performed by women remains underrepresented, even within a viral movement about working conditions. Through this study, it is possible to conclude that social medias have significant potential as a field for observing collective perceptions of labor and as a space for the emergence of new kinds of mobilization around labor and gender rights.