Bem-vindo, bebê: guia de comunicação acolhedora no pré-natal como estratégia de fortalecimento do método canguru

Abstract

This study aims to promote knowledge and the appropriation of information about the Kangaroo Method for families undergoing prenatal care, considering that this scope of knowledge will contribute to strengthening the Humanized Care Policy for Low Weight Newborns, in to the extent that it generates positive impacts on the service experience, appropriation of information and exercise of rights of the families served. To this end, we sought to understand how the interface between Communication and Health can enhance citizen participation, to promote more humanized care, as it facilitates access to information about the method and its benefits; optimizes the flow of guidance for families and generates identification and understanding. To begin the research, a bibliographical survey was carried out to delve deeper into the contents related to the reality studied, namely: Communication and Health, contemplating the interrelationship between the two areas for citizen-centeredness; Community Communication, as a basis for building communication that encourages participation and collective construction; Concept of Public Policies, to present the “universe” in which the Kangaroo Method is inserted, as well as documentary research to learn about the policies, manuals, standards and legislation that relate to the Kangaroo Method. The empirical field for the development of the research was the University Hospital of the Federal University of Maranhão – HU-UFMA, with the aim of identifying the technical contents covered and the conditions that favored the implementation and maintenance of communicative practice and tracing the user profile, promoting greater rapprochement, knowing reality and expectations to take them into account when preparing the product. Based on the research findings, the artifact developed is the “Humanized and Welcoming Communication Guide in prenatal care: conversation circle welcome, baby”, which offers a resource to encourage dialogue between professionals and families, in a simple way, objective and focusing mainly on the needs of women/mothers, who were identified as the most impacted in the routine of caring for a baby.