Curso de capacitação em inteligência competitiva para o segmento odontológico

Abstract

Competitive Intelligence through technological prospecting helps to understand market trends and innovations, in addition to enabling improvement in business and partnerships, as well as providing the development of new technologies and assisting in the emergence of new products, reducing risks and contributing to strategic decision making. Training a company's employees with a competitive intelligence course helps it remain competitive and differentiate itself from the competition, even avoiding the obsolescence of its products and/or services. The objective of this Dissertation, therefore, was to develop a Professional Course in Competitive Intelligence for the dentistry segment. In the methodology of this dissertation, the qualitative and quantitative approach applied through documentary and bibliographic research was adopted in order to verify the existence of other training courses focused on competitive intelligence in the dental segment, as well as to verify through the patent database of the National Institute of Industrial Property – INPI, the products deposited. In the bibliographic research, sources were sought in materials published in the period from June 2015 to 2023, in the scientific bases of the Brazilian Digital Library of Theses and Dissertations – BDTD, Technological Showcase of the Ministry of Education, Google Scholar, CAPES Journal, Prospecting Notebooks Magazine, in addition to PROFNIT Journals that deal with technological prospecting. A prior art search was carried out, and the database of the National Institute of Intellectual Property (INPI) was consulted to verify the existence of innovative products aimed at the dentistry segment that could corroborate the present research, using the keyword odonto* seeking to link all products directed to this segment. The sibi.usp.br platform was consulted with the keyword competitive intelligence course, as well as the CAPES journal platform was also consulted with the expression competitive intelligence. Considering the above, 08 (eight) classes were elaborated divided into 02 (two) modules with 04 (four) classes each module, which was taught to the company Sorriso Dentistas in São Luís - MA. The proposed Competitive Intelligence Course was offered to a company in the dental sector in the city of São Luís – MA, and was successful. The advancement of the protection of the intellectual property of dental products reveals the importance of this segment in the national and world economy.