A cor da mídia: análise da visibilidade dos telejornalistas negros em São Luís/MA e produção de podcast acerca da temática

Abstract

The present work proposes a problematization about black visibility in television journalism, more precisely of black journalists in television news in São Luís. It has the objective of analyzing and promoting reflections in society about the presence of these actors, in a society marked by structural racism resulting from the times of slavery, and that spatter to this day in the black community, especially with regard to the professional field. For the study of this theme applied to television journalism, there was a need to understand the conceptions and concepts of specialists, teachers and black activists, as well as the participation of black journalists (involved or not) in television media, to apprehend their views and impressions about the possibilities of work. In the methodist route, three specialists (teachers/activists) were heard to apprehend the theme of structural racism and also applied an online questionnaire to the studied public, in two stages: one for Communication professionals and another for Communication graduates. After apprehending the results, a virtual conversation was held with Communication graduates. As a practical piece to be presented with the professional master's degree in Communication of the Federal University of Maranhão (UFMA), final product of this work, a series of podcasts will be produced on the theme analyzed, which will be divided into specific axes, according to the stakeholders involved, in order to raise society's awareness of the need for racial equity in all areas, but mainly in profissional, and more specifically in television journalism, which continues to constitute itself as a media of strong social influence.