A CONSTRUÇÃO DE UMA POLÍTICA PÚBLICA PARA O DESENVOLVIMENTO DO ARTESANATO NO BRASIL: uma avaliação política do Programa do Artesanato Brasileiro (PAB).

Abstract

Political evaluation of the Brazilian Handicrafts Program - PAB. This study analyzes the political, ideological, economic, social, cultural and institutional foundations that conditioned the formulation process of one of the main policies, still under construction, aimed at the handcraft sector in Brazil, namely, the Brazilian Handcrafts Program - PAB. The study presents a critical approach to the action of the State, which, in the face of the contemporary capitalist crisis, under the aegis of neoliberal hegemony and the phenomenon of productive restructuring, develops support and encouragement to small economic enterprises, as an alternative trend of productive insertion for workers facing the phenomenon of unemployment. It is in this context that the Brazilian Handcrafts Program emerges (in the scope of the so-called public policies for employment and income) as a new modality of response to unemployment, centered on direct action on the labor market. Thus, the PAB presents itself as yet another neoliberal project of adjustment of the Brazilian State to the political pressures of hegemonic countries, whose main objective, among others, was to insert the country into the "globalized" world economy. To this end, the four axes of action of the Program, present in the document of the Conceptual Base for Handicrafts, were analyzed: Strengthening of the Artisan and Brazilian Handicrafts; Market Access; Brazilian Handicrafts Registration Information System - SICAB and Artisan Qualification and Training. In the step of analyzing the lines of action that make up the Program, our concern was to demystify the concepts included in each of them, and at the same time, highlight the context of the dominant ideology and the consequent discourse guided by the Program. We have investigated, finally, that the Brazilian Craftsmanship Program was not conceived to propitiate the generation of employment and income through the development of craftsmanship, but rather to insert this sector as quickly as possible into the market logic and competitive market, through the development of the craftsmanship company as a business, according to the small micro business model, and the craftsman as an entrepreneur or, in this case, individual micro entrepreneur, from the ideological discourse adopted by the PAB that for the development of the craftsmanship sector it is necessary the formation of an "entrepreneurial mentality".