A ordem discursiva do envelhecimento e da beleza em mídias digitais: uma análise de relatos de mulheres “famosas” em blogs e no facebook

Abstract

Analysis of the discursive construction of woman’s aging in a society that considers a “good” image fundamental to existence. The research has the question of answering how the aging and beauty of famous women in digital media are constructed discursively. To this broader question, others are linked: what memory networks, what knowledge and powers sustain the discourses on the aging of women in digital media? This research is based on the discursive studies of Michel Foucault, for whom the speeches are controlled, organized and redistributed in order to establish domains and powers. Docilization strategies of famous women's body that involve aspects related to beauty and youth, discussed by Foucault (2018) as biopower, are discussed, a form of power that is constituted in disciplinary practices exercised in a positive way over life. Within a qualitative bias and an archeogenealogical methodological proposal, this research proposes to analyze which discourses make up the body of the famous woman and align it in an order of beauty and aging. Studies focused on gender issues are mobilized, based on Contemporary Feminism, following authors such as Butler (2019), Louro (2020), Lerner (2019), Perrot (2019), and Pinksy and Joana Pedro (2018). As a methodological procedure, the corpus was cut from discourses related to famous women and women who undergo a discourse of beauty to keep themselves in evidence located on digital media, specifically on the blog and facebook platforms. The work is divided into four chapters. The results show that the aging of women, in the analyzed media, is engendered by speeches that resume speeches from the patriarchy and that are articulated to the field of speeches that aim at profit.