Análise linguística e argumentativa do gênero horóscopo digital do perfil astroloucamente do instagram

Abstract

From the dialogical perspective of language, this research has as main objective to investigate the digital horoscope genre of astroloucamente profile of its social network Instagram, in order to characterize its linguistic and argumentative construction. We are anchored in the conception of enunciation and genre of (Bakhtin, 2011), genres and digital texts by Marcuschi (2008) and the characteristics of the technodiscourse in Paveau (2017). We are based, especially, on the notions of incitement to action texts, which are characterized by Adam (2019) as texts of practical purpose, such as the horoscope genre, which brings advice and predictions for each sign of the zodiac; and, in Amossy's conception of argumentation (2008), we analyzed the pathemic modality, since there is a point of view presented in order to sensitize the reader to obtain its adhesion, and the pedagogical modality, since there is a transfer of knowledge authorized for a reader who is in the condition of an apprentice. Data analysis is done qualitatively and of an explanatory character, as we investigate how the horoscope genre of the profile astroloucamente is constructed linguistically and argumentatively in the digital environment. The results of the analysis confirm that the horoscope genre, in the digital environment, undergoes a transformation in the style of language that becomes colloquial, with the use of slang, distancing itself from the more formal language of the traditional horoscope. The digital horoscope uses the tools of the digital environment that provide interaction through likes, sharing and comments.