Gestão de museus: Uma análise a partir da Matriz Swot no museu histórico e artístico do Maranhão - Mham

Abstract

This research is based on the understanding that museums are spaces aimed at the preservation of cultural assets, in order to provide an environment for socialization, social interaction and cultural enjoyment. Based on this finding, it is necessary to analyze the management of museums, their actions and policies, in order to diagnose essential elements for their functioning. It aims to analyze the management of the Historic and Artistic Museum of Maranhão-Mham, through the construction of the Swot Matrix, in order to diagnose essential elements for its functioning and verify whether its policies, actions and internal management are effective for the museum to achieve its objectives and fulfill its functions successfully. The city of São Luís, recognized as a cultural heritage of humanity, has a good arsenal of different types, including historical and popular culture museums, in addition to other spaces that are said to be distributed, especially in the Historic Center, which is why it is justified the deepening of research in this institution. This is a qualitative approach research, with an exploratory character that uses bibliographical and documentary research. The listed data collection instruments are questionnaires with managers, non-participant observation and institution documents. The interdisciplinary work discusses cultural theories around new identity discourses, intellectual education policies, determining factors for the formation of audiences brought by Bourdieu (2007). It intertwines concepts and approaches on Cultural Heritage such as Choay (2006), Canclini (1999), and uses Museology studies such as Poulout (2013), in order to understand the functioning and approach of the museum institution to society. It presents the management tools provided by Strategic Planning by authors such as Chiavenato (2007; 2009), Oliveira (2007), to the works of Mintzberg (2010) with regard to strategy. The research concluded on the importance of the Mham for the society of Maranhão that, as it is a traditional museum, its representation goes beyond the physical space, but symbolic of its pieces. And through the analysis of the management and configuration of its services, Mham presents strengths, weaknesses, opportunities and threats and it is up to the management to know how to lead them.