NOVOS NEGÓCIOS NO MERCADO DE DISTRIBUIÇÃO DE ENERGIA NO BRASIL: UMA PROPOSTA ESTRATÉGICA.

Abstract

The traditional model of the electricity sector is changing as new technologies emerge in the market. This text presents some of these trends that are changing the way we generate, transport and consume electricity, exploiting the potential of new businesses for electricity holding companies, which may bring new companies into the market and offer services and products in synergy with the utility distributors of public service. The main trends addressed are solar distributed generation associated with energy storage and energy efficiency. These two trends are analyzed according to their strengths and weaknesses, opportunities and threats, in order to design business models that identify the minimum factors for understanding the potential of these two new markets. The result is the proposal to create an energy services company, ESCO, which is linked to the holding company to exploit the Aneel energy efficiency program and the upstream distributed generation Market, these two activities best offer immediate business opportunity in the electricity sector.