Promessas e distopias do “novo tempo” de Roseana Sarney nas páginas do Jornal o Estado do Maranhão

Abstract

In this study, the political and ideological aspects that guaranteed the legitimacy of Roseana Sarney during the period from 1995 to 2002 were analyzed. Roseana Sarney was constituted as heir of the political legacy of José Sarney and as candidate and governor of Maranhão used strategies based on the speech. ―new‖ and in the formation of expectations of development and insertion in the national and transnational economy. The research aimed to contribute to the analysis of the ideological aspects that supported the political power of Roseana Sarney from articles of the newspaper O Estado do Maranhão, for being the newspaper with the largest state circulation and, mainly, being owned by the Sarney family. . The results of this study revealed that Roseana Sarney maintained her political power for long years, using a diversified discourse that emphasized the need for development for the insertion of Maranhão in the world market, the modernization of the state apparatus through business management. , the instrumentalization of culture as an agent of regional integration and emphasized her condition of being a woman and Maranhão in order to personalize her commitment to the impoverished population. The State of Maranhão newspaper, and the other media owned by the Sarney Group, were important as professional agents of politics and ideology, in order to conceal the reality of social inequalities that historically prevailed in Maranhão.