A economia criativa e a factibilidade do viver sustentável: a cultura da sustentabilidade ambiental na cadeia produtiva do babaçu, estado do Maranhão

Abstract

Creative economics, in actual practice, can result in the deconstruction of the global socioeconomic system, bringing life to the sustainabilitym in a world that perceives and creates value in the abundance of the intangible, the diverse, the plural, the human, and the inclusive. This profound change opportunized from this new paradigm can remove the nature of the role of exclusive resource provider, since it inserts creativity, culture, knowledge and new social values as expressive sources of resources for the productive system and for life. With this dissertative exploration, the aim is to analyze and understand the potentiality of the creative economy, expressed through the sustainable entrepreneurship active in the babassu production chain, to be a paradigm strategy that is Creation, development and consolidation of a culture of environmental sustainability, contributing to motivate a sustainable living. This is an exploratory and descriptive research, with a qualitative approach and whose field of investigation was limited to the municipalities of Pedreiras, Lago do Junco and Esperantinópolis, a micro-region of the Middle Mearim of Maranhão. As for the instruments for data collection, systematic observations were made and semi-structured interviews were applied to three different groups of subjects, selected using a non-probabilistic sampling method, for convenience, of 30% (thirty percent) of the entrepreneurs, of coconut breakers and representatives of communities or associations active in the defined geographic cut. As a methodology for data interpretation, the exploratory and indirect content analysis was prioritized, in accordance with perspective of Bardin (2016), and the notion of "process of environmentalization" as a methodological resource was used, which assists in the disposition of the arguments that conform the arenas of environmental discussion. As a result, is defended the plausibility of the awakening and the fostering a culture of environmental sustainability in the studied fields, through the profound transformations that the creative economy and sustainable entrepreneurship can materialize.