A política de reordenação do sistema público de TV brasileiro e o processo de implementação da TV Brasil

Abstract

This thesis approaches, as the object of its investigation, the structural changes in the Brazilian public TV that emerge from the set of contraposition efforts of the civil society organizations and the Brazilian State against the dominance of the private sector in national television, embodied in the empirical field that is configured in the development of TV Brazil, public Brazilian TV station linked to The Brazil Communication Company (Empresa Brasil de Comunicação – EBC). Created by the Federal Government in 2007, this TV station is a central axis of a reordering movement of the public TV system, marked by historical and situational conditions that allowed the expansion of "public field" through the convergence of governmental interests in forming a counterpoint to the private TV system. Such movement is based on the precept of the complementary roles of private, public and State television systems, contemplated in the Constitution since 1988, however, specifically limited by an incipient, diffuse and incomplete action of the State. The aim is, therefore, to investigate whether the conversion of the educational ideal, which subsidized the long years of activity of educational TV stations in an experiment guided by the broader and plural concept of public television, is able to break away with what is defined as " functional complementarity" in the relationship between TV systems in the Brazilian case. For this purpose, it was developed, in the evaluation of public policies, a political evaluation of the policy in a systematic search for the set of forces which acts in the conception of TV Brazil project, as well as an evaluation of the process in relation to its implementation, focused on the critical analysis of the early years of the new public television. In these evaluations, the categories Democracy, Complementarity and Public and Private offer conceptual support to the qualitative approach of the investigation in which it was developed bibliographic and document analysis from data collected through bibliographic and documental research, and semi-structured interviews. Thus, we intend to present new elements to a broader discussion about the process of reconfiguration of the role of public television in Brazil.