https://tedebc.ufma.br/jspui/handle/tede/1280 2026-05-06T05:06:28Z 2026-05-06T05:06:28Z SANTOS, Carlos Maycon Almeida https://tedebc.ufma.br/jspui/handle/tede/6927 2026-04-24T11:40:54Z 2026-04-02T00:00:00Z

Título: DESORDEM INFORMACIONAL COMO SISTEMA ADAPTATIVO COMPLEXO: Modos visuais na desinformação sobre universidades Autor: SANTOS, Carlos Maycon Almeida Primeiro orientador: ARAÚJO JÚNIOR, João da Silva Abstract: This study aimed to analyze the visual modes present in disinformation about universities, along with the related comments, in order to understand how imagery contributes to the process of associating information with the idea of truth, as well as the implications of its use. Based on this objective, four specific goals were established: (I) to identify the visual modes used in the construction of disinformation about universities; (II) to examine how visual modes are organized within disinformation to construct meaning, based on the analytical framework proposed by the Grammar of Visual Design (GVD); (III) to understand how the visual modes present in disinformation interact with the written mode to produce meaning; and (IV) to investigate the implications of the use of visual modes in disinformation, considering sensitivity to initial conditions, based on the analysis of users’ comments on posts containing disinformation. For this purpose, the study draws on Wardle and Derakhshan (2023) to discuss information disorder and disinformation; on Morin (2011) and LarsenFreeman and Cameron (2008) to address Complex Adaptive Systems (CAS); and on Hodge and Kress (1988) to discuss Social Semiotics (SS). The empirical material consisted of three disinformation posts about universities that were fact-checked by the agencies AFP, E-farsas, and Lupa, as well as users’ comments related to these posts. The Grammar of Visual Design (Kress & van Leeuwen, 2006) was used as an analytical tool. The analysis of the comments took into account sensitivity to initial conditions, an essential feature of Complex Adaptive Systems. The results suggest that images play a significant role in meaning-making within multimodal disinformation compositions, contributing to the construction of an appearance of truth. Thus, these images mobilize emotions and may reinforce beliefs, increasing readers’ cognitive fluency and favoring their acceptance of the content. Instituição: Universidade Federal do Maranhão Tipo do documento: Dissertação

2026-04-02T00:00:00Z SOUSA, Aldeide Costa dos Santos https://tedebc.ufma.br/jspui/handle/tede/6926 2026-04-23T19:52:53Z 2026-03-10T00:00:00Z

Título: A experiência ativa dos clubes de leitura na formação dos leitores: O caso do Clube de Leitura Fronteira do Saber, em Nova Olinda, no Ceará e o do Clube do Livro, em Floriano, no Piauí Autor: SOUSA, Aldeide Costa dos Santos Primeiro orientador: FEITOSA, Márcia Manir Miguel Abstract: This research analyzes the development of reader training in two reading clubs located in the interior of Northeast Brazil, specifically in Ceará and Piauí: the Clube de Leitura Fronteira do Saber, in Nova Olinda (CE); and the Clube do Livro do IFPI, in Floriano (PI). The study examines the practices developed in these two clubs, which promote reading and the development of reader training beyond formal education. The research presents theoretical contributions by expanding the literature on the subject, and practical contributions by providing an analysis of methodologies and experiences of reading clubs embedded in specific social contexts, which can serve as a reference for professionals interested in similar initiatives. The theoretical framework is based on authors who discuss shared reading, reading clubs or circles, conceptions of reading, and the formation of literary readers, such as: Cosson (2020, 2021a, 2021b, 2021c), Petit (2009, 2010), Maria (2016), Kleiman (2002), Todorov (2023), Reyes (2012), Yunes ([2010?], 2014), Lajolo and Zilberman (2019), Leffa (1996, 1999), Colomer (2007), Garcia (2003), Ceccantini (2009). Methodologically, a quantitative-qualitative approach was adopted, with a multiple case study design (Yin, 2015), using questionnaires, interviews, and document analysis. The analyses were conducted using descriptive statistics (Gil, 2019) and content analysis (Bardin, 2016). The results indicate that, in the Fronteira do Saber Reading Club, the activities of the Book Club and Reading Circles are central practices for the development of participants as readers. In the IFPI Floriano Book Club, the data reveal that the initiative constitutes a welcoming and enjoyable experience, characterized as a space for the enjoyment of reading, and not for obligation, in which participants can express themselves authentically about their readings and the construction of meaning. Instituição: Universidade Federal do Maranhão Tipo do documento: Dissertação

2026-03-10T00:00:00Z RODRIGUES, Emilly Silva https://tedebc.ufma.br/jspui/handle/tede/6915 2026-04-16T13:30:51Z 2026-03-13T00:00:00Z

Título: A presença do teatro de William Shakespeare no romance de Machado de Assis pela perspectiva da teoria mimética de René Girard Autor: RODRIGUES, Emilly Silva Primeiro orientador: QUEVEDO, Rafael Campos Abstract: This study investigates the resonance of William Shakespeare’s theatre in the fiction of Machado de Assis, taking as its central axis the theory of mimetic desire formulated by René Girard. The research analyzes how Machado appropriates, displaces, and re-signifies Shakespearean models, particularly those related to the representation of jealousy, rivalry, and symbolic violence. The primary corpus consists of the plays Hamlet, The Tempest, and Othello, which are examined in comparison with the novels The Posthumous Memoirs of Brás Cubas and Dom Casmurro. Although separated by distinct historical, cultural, and aesthetic contexts, these works converge in their treatment of human impasses arising from the mediation of their characters’ aspirations. The general objective of the study is to understand how Shakespeare’s presence manifests itself in Machado’s work through themes such as the confluence of the tragic and the comic, mimetic incitement, and love oriented toward fatality. This dialogue is not proposed as a case of simple influence or imitation, but rather as a procedure of critical emulation on the part of the Brazilian author. As a research problem, the study asks how mimetic desire, understood as desire suggested by an Other, as theorized by Girard (2009) in Deceit, Desire, and the Novel, underpins the relationships among the central characters of these works and what effects this dynamic produces in the construction of each narrative. From a theoretical and methodological standpoint, the research is grounded primarily in René Girard’s mimetic theory (1990; 2010), especially as developed in Shakespeare: Theatre of Envy and Things Hidden Since the Foundation of the World, articulated with contributions from Shakespearean and Machadian criticism. In this regard, Jan Kott’s studies (1998), particularly Shakespeare Our Contemporary, are highlighted for emphasizing Shakespeare’s enduring relevance, as are the works of Antonio Candido (1977; 2006), notably Literatura e Sociedade and “Esquema Machado de Assis”, which address the formation of Brazilian literature and central aspects of Machado’s fiction. The studies of João Cezar de Castro Rocha (2013; 2017) are also of great importance to this research, especially with respect to practices of emulation and critical appropriation. These theoretical frameworks make it possible to situate Machado de Assis as a writer who engages actively with the Western tradition while simultaneously subverting it from his historical and cultural position. The results of the research indicate that the works analyzed are structured around triangular relationships of desire, in which the figure of the mediator plays a central role in intensifying rivalry, vanity, and jealousy. However, while Shakespearean tragedy leads to explicit violence and sacrificial expiation, the Machadian novel displaces this conflict onto the plane of language, memory, and narrative instability. It is therefore concluded that Shakespeare’s presence in Machado operates as a creative and critical strategy through which tragic models are reinscribed in order to give form to the moral, social, and subjective tensions of nineteenth-century Brazil, confirming the vitality of the classics and their capacity to generate new readings over time (Calvino, 1993). Instituição: Universidade Federal do Maranhão Tipo do documento: Dissertação

2026-03-13T00:00:00Z MOUTA, Geovanna Antoniele Vilhena https://tedebc.ufma.br/jspui/handle/tede/6906 2026-04-14T12:31:10Z 2024-12-20T00:00:00Z

Título: ENTRE ESTILÍSTICA E PUBLICIDADE: Análise de metáforas conceituais em anúncios publicitários automobilísticos audiovisuais em sites brasileiros entre os anos de 2019 e 2020 Autor: MOUTA, Geovanna Antoniele Vilhena Primeiro orientador: CARNEIRO, Monica Fontenelle Abstract: This research connects studies of Cognitive Linguistics with advertising texts involving the buying and selling of automobiles. Therefore, it aims to differentiate between Semantics and Pragmatics, examine the history of Cognitive Linguistics and its thematic axes, and highlight conceptual metaphors according to the classifications established by George Lakoff and Mark Johnson in their work "Metaphors of Everyday Life." Furthermore, the topic is supported by works such as those of Eleanor Rosch, Jean Baudrillard, José Haroldo Bandeira Sousa, José Luiz Fiorin, Lilian Ferrari, Michael Reddy, Monica Fontenelle Carneiro, Roland Barthes, Ruth Amossy, and Tony Beber Sardinha. Other linguistic fields (Philosophy of Language and Semantics) that already address the definition of genre and characterize semantic properties were also used as support for the research. In light of these theorists, particularly those in Cognitive Linguistics, conceptual metaphors can be seen as a field of experience, that is, they explain terms that move beyond the usual semantic field into the realm of "imagination." Thus, the metaphorical stylistic resource appears in conventional texts and is often targeted at specific audiences. Therefore, this study used advertisements as the corpus. Furthermore, the advertisements analyzed are those from the audiovisual field, published between 2019 and 2020, on Brazilian websites. The methodology used a qualitative approach, through analysis, with bibliographic procedures, and the deductive method, based on the selection of documents, the construction of hypotheses and objectives, and the formulation of indicators that supported the final interpretation. This approach also involved exploration, grouping the information extracted from the texts and interpreting them, in accordance with the initial objectives and other findings. Therefore, regarding the objectives, it is important to analyze the use of conceptual metaphors in audiovisual automotive advertisements and understand how they influence vehicle purchases. Furthermore, the research results demonstrate the importance of using metaphors as a means of connecting consumers and products, as a significant number of these linguistic devices were observed with metaphorical expressions such as "MACHINES ARE PEOPLE," "MACHINES ARE UPDATES," and "MACHINES AWAKEN SENSATIONS," demonstrating the need to highlight genuinely human and technological aspects. Instituição: Universidade Federal do Maranhão Tipo do documento: Dissertação

2024-12-20T00:00:00Z